What do Airbnb, MailChimp, Microsoft, and Uber have in common?
They all started in an economic downturn. While recessions can be brutal, they may also be the catalyst for innovation.
This eBook offers tools you can use to reinvigorate and expand your business — while others prioritize survival and preservation.
In this eBook, you will learn how to:
- Approach your industry in a new way called, “Step-Change Thinking”.
- Feel at ease by understanding the cyclical nature of recessions.
- Avoid the urge to take the wrong approach.
- Gain inspiration from companies that successfully made step-change improvements.
- Spark innovation in your business through an exercise called “The Yes Box”.