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Identifying target markets for your business

By Bronte Bay CPA Professional Corporation  ·  9 min read “There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.” Philip Kotler, Father of Modern Marketing Short answer: Identifying your target market means defining the specific group of customers most likely to […]

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8 Things to consider while choosing an accounting firm for your start-up in Canada

By Bronte Bay CPA Professional Corporation   ·  10 min read Short answer: When choosing an accounting firm for your Canadian startup, check eight things: CPA credentials, startup experience, breadth of services, cloud technology, response time, audit support, transparent pricing, and startup-specific knowledge (SR&ED, HST setup, CSBFP). The right firm saves you more in avoided mistakes […]

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You Can do wonders with a Business Credit Card in Canada

By Bronte Bay CPA Professional Corporation  ·  Updated May 2026  ·  12 min read Choosing the right business credit card in Canada is more than a perks decision — it’s a bookkeeping, tax, and cash flow decision. At Bronte Bay, our CPAs work with dozens of Canadian small and medium-sized businesses every month, and we […]

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Canadian Small Business Bookkeeping Guide

Once you start surfing over the search engines for an ultimate guide to small business bookkeeping, you will find many sites jam-packed with many tips that might confuse you in the long run. We think you are privy that any successful small business relies on accurate, up-to-date bookkeeping. Still, understanding the best practices of bookkeeping […]

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Is Business Insurance Worthwhile?

In the ever-shifting landscape of business, where opportunities and challenges seem to appear around every corner, there’s a steadfast companion that every savvy entrepreneur and company should have by their side – business insurance. It’s the unsung hero, the safety net, the guardian angel that quietly stands guard against the storms and surprises that can […]

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Independent Contractor In Canada

In Canada, independent contractors are a vital component of the workforce, contributing their specialized skills and services across a broad range of industries. From technology to construction, and creative services to consulting, contractors provide the flexibility that businesses often require to adapt to fluctuating demands. Unlike traditional employees, independent contractors operate as self-employed individuals, which […]

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How To Value Stocks And Shares

Investing in stocks and shares is like navigating a thrilling financial rollercoaster, where the twists and turns of the market can send your heart racing or fill you with exhilaration. But before you fasten your seatbelt and embark on this exciting journey, it’s essential to know how to value stocks and shares accurately. In this […]

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4 Ways to Make the Most of Business Down Time

All businesses go through phases of reduced demand for their products or services, resulting in a decline in sales. Entrepreneurs may perceive these periods as unproductive or futile, but they can capitalize on these times by implementing strategies that maximize their business’s potential. The following are four ways in which you can make the most […]

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